You can have a genius business idea, but can you sustain and grow one? — Startups were once considered necessary for those who struggled to land a job in the corporate world or make ends meet to provide for their family. It used to be seen as something only the rich could afford, with all the money, time, and resources at their disposal, while not…

This is what makes your websites click with your users — In 2022, the only way to increase outreach is by shifting your business online. You need a digital presence to cover all demographics of your target audience. Your website is the first impression your audience gets about your product or services. If it were a brick-and-mortar store, you would ensure…

if you strike a balance between these four crucial stages — Remember how we dreaded working from home when the pandemic hit? And how we dreaded going back to the office when things eased up? Cut to today, where the new norm is not explicitly either, but it is a good balance of both. Since neither hustling nor cribbing proved effective…

Why use five different software when you can use one? — Let’s take a look at a team sport like basketball. You have five players strategically positioned at various spots on the court with each having a unique intent — dribble, tackle, pass, shoot, and rebound. Say they are the best at what they do individually, and they have an impregnatable…

and sound like a total design wizard that you are — With the portfolio all designed to showcase your best work and CV locked in place, it’s time to get real — start interviewing with potential employers. I know it can be daunting to step into the real world finally, talk about your designs, and be judged by them. …

and why you might be getting it wrong all along — A typical thought process amongst businesses is that if a company performs well in its KPI metrics, the product is a success. But they soon realize that it is not the case in reality. …

and outweigh your competitors in 5 simple methods — You must be wondering what is the deal with the Customer Experience and Product development and what does it have to do with the success of my business? What can it do that good old marketing cannot? Indulge me here. You and your four friends heard a great deal about…

& how your design team can sky-rocket your growth — Say you are a user experience designer and you have a project with a tight deadline. You need to design 50 screens in the most efficient manner possible, and the software your office pays for is photoshop. …

and how it will change your perspective of an impactful designer — An Experience Designer, put in simple terms, is the experience you intend a user to have through your designs. It’s the journey in its entirety a human has while interacting with a product or a service. …